Google is an absurdly cool source of data on just about everything, whether it is essential information on how to survive a velociraptor attack or stunning images of the night sky. But when I saw that a WoW blog - a wow blog - had used it to to uncover some nifty insights into players... well... its time to take purple lightning to the problem.*
This data is for all searches that include the word "SWTOR" that Google considers related to online gaming. Google normalizes this data, meaning that the highest search volume is assigned a value of 100, and all other data is re-scaled as a percentage of that value. In this data, the highest search volume was on release week, so the current value (37) means that the volume of current searches is 37% of release week's volume.
Talk about a learning curve.
As above, this is the normalized search volume of searches for the phrases "SWTOR (class)", including variations on class names (sorcerer/sorc/lightning mistress). These volumes have been normalized to the peak search volume - searches for sorcerer a week after release.
But Gunslingers as the most googled Republic class and second overall? [insert obligatory snark about figuring out which way to point the gun]
It is also interesting to note that the Empire classes aren't always the most searched for. In some cases - like the Powertech / Vanguard ACs, more searches are made for the Republic mirrors. Its curious that Vanguards - the least played class - are the 6th most googled.
The final chart I took a look at was the search volume for the top searched phrases associated with SWTOR. Here, I grouped similar terms, so "builds / skill tree / talent tree / talentplaner" have all been grouped. I also dropped comparisons to MMOs (for example, searches for "swtor MMO" were dropped).
*Seriously, awesomeness at WoW Insider for a fun reason to play with Google Insight Data.